They started lining up at 2am on the 4th of April in London (Oxford Street), waiting for new Primark store opening, cause they had been told that all prices will be 1 pound per item. At the morning 50 security stuff tried to keep control, but soon called the police for help. Costumers were pushing each other out of the way to get to the front, but the cheapest dresses were as little as for 6 pounds and tops for 4 pounds. Seems, it was just a joke to get people in.
Primark spokesman Geoff Lancaster reports that the firm promised price cuts were completely untrue.

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NB: Primark Stores Limited is a chain store retailer in the United Kingdom, Republic of Ireland and Spain. It has around 140 branches. Primark is known for selling clothes at the budget end of the market. The company’s success is based on sourcing supply cheaply and the fast turn around of stock in stores.

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