I decided to publish serious articles on fashion time to time. Here the first ones.
Fashion Marketing
In a nutshell, fashion marketing is a profession that takes the latest trends and designs in clothing and communicates them to a target market in such a way that the consumer is not only aware of the product, but wants to and ultimately does buy the product. A target market is a sector of the consumer market to which a company wishes to sell (i.e. market) its clothing. To fully know what fashion marketing is, it is important to understand that marketing does not stop at ads in magazines or commercials on TV. The world of marketing is just as dynamic as the world of fashion. Marketing clothing includes elements such as determining which stores the apparel should be sold in, what price the clothing should be sold forall the way to how the in-store displays should look. Fashion marketers often are as savvy about business as they are about fashion and popular culture.
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Fashion and variation
Fashion in clothes has allowed wearers to express emotion or solidarity with other people for millennia. Modern Westerners have a wide choice available in the selection of their clothes. What a person chooses to wear can reflect their personality or likes. When people who have cultural status start to wear new or different clothes a fashion trend may start; people who like or respect them may start to wear clothes of a similar style.
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If you know Russian here some additional articles on theme.