Maris Riekstinsh (the ambassador of Latvia in USA) reminded to American people that metal rivets for jeans created Latvian native � tailor Jacob Davis. Riekstinsh sent to Historical Soviet of Nevada congratulations in jeans Birthday.

In 1872, Levi Straus – one of the Levi Strauss & Co company owners, received a letter from Jacob Davis, a tailor who was born in Riga (Latvia) and moved to USA, Nevada. In this letter, Davis told Levi about the interesting way in which he made pants for his customers: he placed metal rivets at pocket corners and on the base of the fly. As he didn’t have the money to patent his process he suggested that Levi pay for the paperwork and that they take out the patent together. On May 20, 1873 Davis and company Levi Strauss & Co got patent.