A young Italian designer is banking on Zinedine Zidane’s notorious World Cup headbutt to make his mark on the fashion world.
Alessandro Ferrari, 28, has come up with a line of T-shirts, polo-necks and fleece jerseys featuring a stylised logo of a man hitting someone with his head – much like the France legend did when he amazed the soccer world by ramming Italy defender Marco Materazzi in France World Cup Final defeat to Italy.
Ferrari has dubbed the line Xqua, pronounced Perqua, to echo the Pourquoi, pourquoi, pourquoi? (Why, why, why?) with which French public TVs shocked commentator reacted to Zizou’s act.
Ferrari obviously hopes his tops will be a success but also claims they can help spread a culture of non-violence.
�I decided to use that regrettable incident to launch a positive social message while offering a top-quality, trendy product, he said.

italymag.co.uk